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Limited to three colors for our palette, I chose to use the primary colors because I think if placed correctly they can be visually pleasing together such as the three eyed logo that creates a vibrant pop.
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I was inspired by legendary musicians that I felt fit the aesthetic of the brand. Those three being Jerry Garcia, Janis Joplin, and Jimi Hendrix.
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![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/eb231e7f-4729-42c7-9b4b-661e415dfaa2/f9b5d2aa-5ea7-40cf-8a7c-5f428d583201_rw_1920.jpg?h=42620856684c7e3fda76c91b4e732dc8)
I would go into stores and take photos of clothes on racks and use them for mock ups as a shirt you would see hanging on a rack. One of my biggest challenges was keeping consistency with the three heads but I wanted to create a variety of styles that still honed the brands aesthetic.
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